Fast Fashion is a relatively new phenomenon where brands change their stock every 4 to 6 weeks to keep up with the very latest fashion trends at a price which makes the clothes cheap and disposable.
Fast Fashion is the drive to increase profits and get products into our high street shops faster and faster, to satisfy an insatiable desire for new trends; the drive to sell more, consume more, make more, waste more. This, however, has disastrous consequences for the people who make our clothes.
The Six Items Challenge is designed to challenge our increasing reliance on fast fashion and raise vital funds which will enable Labour Behind the Label to keep fighting for the justice that garment workers deserve.
The idea is simple – select six items of clothing from your wardrobe and pledge to wear only these every day for six weeks.
Don’t panic – you can have unlimited access to underwear, accessories and footwear. You’re even allowed to use your sportswear or performance gear if you need to maintain a fitness regime. But your main items of clothing – dresses, trousers, tops, skirts, jumpers, shirts or cardigans – must remain the same throughout.
2018’s Six Items Challenge is during lent which falls between 14th February and 29th March 2018.
If you have any questions get in touch with Caroline at email@example.com or on (+44) 0117 941 5844