In the wake of the disaster, among the carnage and destruction also lay bundles of denim with German-language labels carrying German retailer KiK’s brand “Okay Men”. After the fire it was revealed that the factory’s production was dedicated to making jeans for the German retailer KiK.
It was also reported that plant managers forced workers to stay, ordering the gates to be closed in order to try and save the company’s stock: piles of jeans destined for KiK stores.One survivor stated, “They prevented people from leaving, so they could save the clothes” – KiK’s jeans.
KiK’s complete disregard for workers’ safety has cost thousands of lives in Pakistan and Bangladesh. It has a startling track record of sourcing from some of the most dangerous factories in the world.