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Adidas – support women in your supply chain

Adidas – support women in your supply chain

by | Mar 8, 2023 | New Campaign

Tell ADIDAS TO ACTUALLY SUPPORT WOMEN TODAY

This action involves you using your social media accounts to share one of the below images and tag @adidas to say that they must do more to support women workers’ rights and ensure they are paid. 

Instructions: 

  1. Choose a campaign image below, and save it to your phone
  2. Click on the button to open up a suggested tweet (you need to be logged in to Twitter),
  3. Add the image
  4. Send the tweet!
TWEET NOW
TWEET NOW
TWEET NOW
TWEET NOW

Not on twitter? Tag on instagram or facebook instead

 

What you need to do:

1. Choose an image from the ones above, then click on it to save or download (this will work differently on different devices – try right clicking on a computer, and click and hold on a phone)

2. Go to instagram or facebook and create a new post, selecting the image you downloaded from the selection above

3. Put this text into your caption:

Adidas use slick marketing campaigns to sell clothes and convince consumers that they support women. The truth is workers around the world in @adidas suppliers testify that wages are not enough to support their families and live with dignity. This #IWD I stand with their workers.

I’m calling on @adidas to change, actually support women rather than just say they do, and sign an agreement with unions to commit to wages, severance pay and the freedom to organise for women in their factories.

4. Then tag the photo with these accounts:
@adidasUK
@adidaswomen
@adidas

 

Adidas – support women in your supply chain

Adidas slammed for poor workers’ rights in Guerrilla Advert campaign

by | Mar 8, 2023 | Blog, Press release

For immediate release: 8 March 2023
Hook: International Women’s Day 2023

  • Activists put subversive posters up in multiple bus stops in two major UK cities
  • Posters highlight Adidas low pay for female factory workers in face of ‘woke’ adidas marketing
  • Workers’ rights campaigners are calling on Adidas to support all women in their factories by signing an agreement to commit to wages, severance pay and the freedom to organise.

Workers’ rights activists have ‘hijacked’ multiple advertising spaces in bus stops in Bristol and Manchester to protest Adidas ‘woke-washing’ on International Women’s Day.

The unauthorised poster campaign [1] appeared in bus stops on 7 March, alongside online posts calling out the sportswear brand for its ‘duplicitous’ support for women. Campaign group Labour Behind the Label [2] say Adidas factory workers around the world face extreme low pay, and undermining of their rights.

“Adidas use slick marketing campaigns to sell clothes and convince consumers that they support women. The truth is workers around the world in adidas suppliers testify that wages are not enough to support their families and live with dignity,” said Anna Bryher, Advocacy Lead for Labour Behind the Label

80% of garment workers worldwide are women [3], and the vast majority are paid less than a minimum living wage, with no job security and lack of rights in the workplace [4]. Campaigners have documented systematic wage theft and cases of human rights violations in adidas suppliers, spanning almost 2 decades. [5]

Documented cases include the hundreds of workers at adidas shoe factory Myanmar Pou Chen, who held a 3-day strike in October 2022 to demand a wage rise from £1.92 per day (4,800 kyat) to £3.20 per day (8,000 kyat). 26 workers were fired, all women.[6]

Anna Bryher added:

“The fashion industry is built on exploitation of women of colour. While Adidas is not the only brand that hides behind their marketing, Adidas’s pseudo-feminist and performative anti-racist marketing approach tries to position them as an ethical lead in the industry. This is duplicitous. We are calling on adidas to change this, actually support women, and sign an agreement with unions to commit to wages, severance pay and the freedom to organise for women in their factories.”

ENDS

Notes to editors

Contact: Anna Bryher, anna@labourbehindthelabel.org, 07786 832035

[1]  https://drive.google.com/drive/folders/1ttl6TlahK4X6twS3fxMnarm1sCibt70T?usp=sharing

[2] Labour Behind the Label is a UK NGO working alongside unions and workers’ right groups in global fashion supply chains to improve workers’ access to rights and fair wages. www.labourbehindthelabel.org

[3] ILO Brief on Gendered Impacts of Covid-19 on the Garment Sector, Introduction para 2 https://www.ilo.org/asia/publications/WCMS_760374/lang–en/index.htm

[4] https://cleanclothes.org/fashions-problems

[5] https://adidassteals.com/adidas-theft-worldwide

[6] https://myanmar-now.org/en/news/yangon-factory-and-adidas-supplier-sacks-nearly-30-workers-for-striking-in-demand-of-wage

 

Artwork for posters featured was designed by graphic artist Matt Bonner –http://www.revoltdesign.org/

The artwork was distributed by Labour Behind the Label but the campaign take no responsibility for the choices made by fashion workers’ rights activists to put posters up in advertising spaces.

Press release: Concerns raised about Primark’s commitments towards supply chain workers ahead of Annual General Meeting

by | Dec 9, 2022 | Press release

Press release for immediate use: 9 December, 2022

Representatives from the human rights campaign group Labour Behind the Label will today raise concerns that Primark is not doing enough to protect workers during the global economic downturn.

The garment industry is facing a crunch point as the global economic downturn sends shockwaves through all economies. Garment suppliers, both in the UK and overseas have reported a drop in orders from brands which is further squeezing supplier factories still reeling from pandemic-related financial loss.

These financial losses are ultimately passed on to workers themselves. The Clean Clothes Campaign estimates that garment workers are owed $11 billion in unpaid wages from the first 12 months of the pandemic alone [1]. Reductions in orders during the Covid-19 crisis resulted in a wave of factory closures, resulting in thousands of workers who were not paid their legally owed severance [2].

Factory closures are set to continue in the current economic downturn, and losses will continue to be passed on to workers, with short-term contracts not renewed, wages and compensation unpaid.

Labour Behind the Label will ask what Primark is doing to ensure its due diligence is met with respect to ensuring workers receive their pay and severance when factories do close, and specifically whether it will meet requests from unions to join a binding severance guarantee fund to protect workers from bearing the cost of factory closures.

“I have to pay debt, water, and electricity bills monthly, but my wages are not enough. I don’t want to see high production targets with a decreasing number of workers to meet them. We don’t have enough income to pay for our basic living costs.”

Worker producing for Primark in Cambodia [3]

“Primark has continued to profit after the pandemic. For them, the crisis may be over, but the workers making their clothes are still impacted by pandemic-related wage theft and live under the constant threat of job loss due to reducing orders. Primark must ensure that the most vulnerable in their supply chain do not pay the biggest price during the economic crisis. They must commit to a binding severance guarantee to provide a safety net for the workers who make their clothes.”

Meg Lewis, Campaigns Lead – Labour Behind the Label

“Primark has continued to profit after the pandemic. For them the crisis may be over, but the workers making their clothes are still impacted by pandemic-related wage theft and live under the threat of job loss due to reducing orders. Primark must ensure that the most vulnerable in their supply chain do not pay the biggest price during the economic crisis. They must commit to a binding severance guarantee to provide a safety net for the workers who make their clothes.”

The full text of the question being put to the Primark board is available here.

ENDS

Notes to editors:

  • Labour Behind the Label is a campaign that works to improve conditions and empower workers in the global garment industry.
  • The Primark Annual General Meeting will be held at Congress Centre, 28 Great Russell Street on Friday, 9 December 2022 at 11 am.

[1] Clean Clothes Campaign (2021)  Still Underpaid: How the garment industry has failed to pay its garment workers during the pandemic

[2] Workers Rights Consortium (2021) Fired, then robbed: Fashion brands’ complicity in wage theft during Covid-19.

[3] Clean Clothes Campaign (2021) Breaking point: Wage theft, violence and excessive workloads are pushing garment workers to breaking point during the pandemic.

Primark (ABF) AGM Question 2022

by | Dec 8, 2022 | Press release

Question to the board of Associated British Foods plc
AGM date: 9th December 2022
Venue: Congress Centre, 28 Great Russell Street, London
Time: 11.00

Question on factory closures and compensation for workers

My name is Meg, and I’m here today from Labour Behind the Label. My question today is about Primark’s approach to factory closures and compensation for workers in production countries following supply chain disruption, past and future. The garment industry is facing a crunch point as the global economic downturn sends shockwaves through all economies, and the lowest paid in supply chains feel the impact. Garment suppliers both here in the UK and overseas have reported a drop in orders from brands, which is further squeezing businesses still reeling from pandemic-related financial loss. This in turn results in factory closures. Losses are passed on to workers, as short term contracts are not renewed, and compensation and wages are not paid. A Business and Human Rights Resource Centre report shows that unionised workers have been unfairly targeted due to union membership and organising. Social protection and freedom of association should be the nets in place to ensure workers are protected from these kind of economic shocks, but we all know that social protection globally is lacking for the majority of workers who make clothing.

In the AB Foods Responsibility Report 2022, you state that “The erosion of workers’ rights, and the ongoing effects of COVID-19 pose a significant threat to [workers’] quality of life” as well as risk to business supply chains, and also note that the UN Guiding Principles require businesses to have a systematic approach to human rights due diligence.

Given this background, my question relates to what Primark is doing to ensure its due diligence is met with respect to ensuring workers receive their pay and severance when factories do close. Specifically,

  • Does Primark ensure supplier reserves are enough to make wage payments and severance payouts in the event of closure as part of its responsible exit policy?
  • What is Primark’s response to requests from unions to join a binding severance guarantee fund to protect workers from bearing the cost of factory closures?

Finally, can the board speak to the concrete measures Primark has put in place to protect the right of workers to organise and bargain collectively?

 

Activists push back against Boohoo Black Friday sales for harming workers and the planet

Activists push back against Boohoo Black Friday sales for harming workers and the planet

by | Nov 23, 2022 | Press release

For immediate use, and all Black Friday week
Wednesday 23rd November
Hook: Cheap Black Friday sales from online fashion brands including Boohoo

  • Black Friday protesting is set to take place outside Boohoo’s head office this Friday in anger at the company’s abuse of workers and the planet.
  • Workers across supply chain unite in anger at reports of abusive work practices highlighted in Times report.
  • Sale items under £2 called out as ‘a crime against our future planet and against workers’ rights’.
  • Unions, workers’ rights groups, climate activists and fashion influencers will come together to demand that Boohoo meet and respond to demands.

Unions, environmental activists and workers’ rights groups will protest outside fast fashion firm Boohoo’s HQ this Friday to demand the company stop harming the planet and abusing workers’ rights. Groups will oppose the extreme consumer discounts being promoted online this week and call on the firm and other e-retailers to move towards a Just Transition for the industry.

Clare Richardson, Extinction Rebellion Fashion Action activist said:
“With the world facing environmental and social disaster, extreme Black Friday discounts on Boohoo’s already impossibly low prices are a crime against our future planet and against workers’ rights”.

“Boohoo uploads an average of 116 new styles to its website every day [1], many under £5 at full price. Mass disposable fashion sales are inherently unsustainable, contributing to the estimated 92 million tonnes of textile waste [2] disposed of yearly. In spite of Boohoo’s vague references to ‘sustainable’ development, selling huge volumes of clothing at such low prices is impossible without labour rights violations and environmentally damaging production impacts. Boohoo must change its business model. A Just Transition for the fashion industry is essential to avoid social and ecological collapse.”

Anna Bryher, Labour Behind the Label campaigner said:
“Boohoo’s business empire is built on the exploitation of workers. The £4 an hour wages in Leicester that were linked to Boohoo’s labels time and time again, year on year [3], were the bedrock of its success. Boohoo’s latest round of woke-washing does not cover up the debt owed to workers in Leicester [4] and the deficit in legal wages which should be paid back to them.”

“While the business may be shifting production out of Leicester at present [5] and away from the media spotlight, minimum wages in Turkey and Pakistan, although legal, still represent extreme worker exploitation, as governments have failed to set liveable minimum wage thresholds for decades. Boohoo must make a radical shift in its business model to be in its own words ‘fit for the future’. Paying a living wage to its workers and ensuring unions are respected, is the absolute minimum.”

The retail trade union Usdaw will be speaking at the demonstration. The union represents workers at Boohoo’s warehouse and call centre in Burnley along with head office staff in Manchester. Boohoo has refused to recognise Usdaw repeatedly, despite direct requests by MPs and more, leaving Boohoo staff without a real voice at work.

Mike Aylward, Usdaw Regional Secretary said:
“Regrettably, Boohoo has played fast and loose with their responses to persistent calls for the company to become an ethical trader. They have not made any progress on working with Usdaw since the House of Commons Environmental Audit Committee recommended the company engages with us [6]. It feels like they were just saying whatever it took to get them through the MPs’ investigation.”

“We again ask Boohoo to take the simple step of sitting down with Usdaw to explore how we can work together. Boohoo could go a long way towards repairing their damaged reputation by meeting with Usdaw and engaging in a positive relationship. The company needs to clearly demonstrate to their employees, customers and the communities they operate in, that Boohoo is serious about being an ethical trader. We are joining with Labour Behind the Label to seek fairness and respect for fashion industry workers.”

The coalition is requesting that Boohoo meet to discuss meaningful action on workers’ rights and the climate, that they recognise the Usdaw union and that they pay workers in their supply chain a living wage.

ENDS

 

******
Photo and interview opportunity
Black Friday Demonstration outside Boohoo HQ
Date: Friday 25^th November, 1000
Location: Boohoo HQ, Dale Street, Northern Quarter, Manchester
Available for Interview: representatives from USDAW, Labour Behind the Label, and XR Fashion Action.
*****

High quality photos of the demonstration will be available on request by 3pm on Friday 25^th.

Contact
Anna Bryher (Labour Behind the Label) on +44 7786 832035
www.labourbehindthelabel.org

Notes
[1] https://www.vice.com/en/article/n7j43m/boohoocom-uploads-every-day-fast-fashion
[2] https://www.bbc.com/future/article/20200710-why-clothes-are-so-hard-to-recycle
[3] https://www.ft.com/content/e427327e-5892-11e8-b8b2-d6ceb45fa9d0
https://www.theguardian.com/society/2017/jan/23/textile-firms-paying-uk-workers-3-per-hour-investigation-finds
https://www.dailymail.co.uk/news/article-8511651/Sweatshop-owner-Boohoo-factory-confesses-pays-workers-shocking-4-hour.html
https://www.chargedretail.co.uk/2021/08/02/boohoo-garment-workers-still-being-paid-less-than-minimum-wage-according-to-new-report/
[4] This debt is estimated to be in the region of £125 million. In 2020, the British Retail Consortium calculated that workers in Leicester were being underpaid £2.1m a week. https://www.thebusinessdesk.com/eastmidlands/news/2041936-leicester-textile-workers-owed-over-27m-says-report.
This had grown from 2015 estimates, where Unversity of Leicester research put this underpayment at around £1m a week. https://amp.theguardian.com/sustainable-business/sustainable-fashion-blog/2015/feb/27/made-in-britain-uk-textile-workers-earning-3-per-hour
Boohoo was sourcing 50-80% of Leicester’s total output between 2015 and 2021. It is therefore a conservative estimate to assume that £50m in underpayment of wages per year, should result in Boohoo owing £125m in over a 5-year period, before the company made significant steps towards removing illegal pay from its supply chains.
[5] https://www.cityam.com/boohoo-cuts-ties-with-hundreds-of-suppliers-following-leicester-factory-scandal
[6] House of Commons Environmental Audit Committee Report into fashion industry sustainability: “We recommend that Boohoo engage with Usdaw as a priority and recognise unions for its workers.” https://publications.parliament.uk/pa/cm201719/cmselect/cmenvaud/1952/1952.pdf

Participating Organisations:
Usdaw (Union of Shop, Distributive and Allied Workers) is the UK’s fifth biggest trade union with over 400,000 members. Membership has increased by more than one-third over the last couple of decades. Most Usdaw members work in the retail sector, but the union also has many members in transport, distribution, food manufacturing, chemicals and other trades.

Labour Behind the Label is a UK campaign and policy group that works to improve conditions and empower workers in the global garment industry. It is a UK member of the Clean Clothes Campaign, a coalition of over 250 organizations worldwide working collectively to address human rights issues in fashion and call for change. See www.labourbehindthelabel.org and www.cleanclothes.org for further information.

Extinction Rebellion Fashion Action (XRFA) is a grassroots, non-violent direct action group, branching from the climate crisis mass movement Extinction Rebellion (XR). XRFA has sister groups across the world, and is made up of activists concerned about the damage the toxic fashion industry causes to people and planet. It takes direct and creative action against the fashion industry, and is proud to work in partnership with other organisations sharing similar goals this Black Friday. See www.xrfashionaction.com and @xrfashionaction on Instagram for more information.