Reebok’s slogan is ‘Sport is Everything’, yet chooses to sponsor the IFA at a time when we are mourning at least 807 Palestinian sportspeople who were murdered in the genocide in Gaza by Israel, as well as the destruction of all sports facilities in Gaza, some of which were used as detention and torture camps.  

 We boycott Reebok until it ends its complicity in Israel’s war crimes against Palestinians.

We recently saw Reebok U-turn on its decision to remove its logo from IFA team jerseys, and even doubled down on its decision, stating ‘we don’t do politics; we do sport’.

We must show Reebok that not only is their decision to be complicit in occupation and apartheid anything but apolitical, but that we will remain steadfast in our demand for the brand to end its sponsorship.

This comes amid Reebok stating “Sport is Everything”, while legitimising a regime that has killed +800 Palestinian sportspeople in the Gaza genocide, destroyed all Palestinian sports facilities in Gaza, imprisoned and shot Palestinian athletes, and killed Palestinian children playing football.

Reebok has come close to ending its contract before, now it’s time to make this happen.

Email Reebok now!